Disruptive Ads Still Effective
TweetNew research from Yahoo and MediaVest (see Ad Age) says out-of-context ads work about as well as ads that are relevant to the adjacent content. I forget the term for it, but there’s an...
View ArticleNew, More Personal Ads from Facebook?
TweetThat’s the rumor, according to Ad Age. download jumping the broom full
View ArticleMore Than 80% Online Ad Inventory Sells for Less Than $1 CPM
TweetThat’s from JP Morgan’s Imran Khan in his Nothing But Net report (covered here by TechCrunch). Early last year, I argued that the challenge of identifying quality content and predictably...
View ArticleHonda Targets Ads to Tag Clouds
TweetAs part of their “Power of Dreams” campaign, Honda has roadblocked pages of Boing Boing that are tagged innovation, environment, and safety. It lets Boing Boing do what it’s always done — create a...
View ArticleDisney Offers More For Contextual Mis-Targeting File
TweetCaught in the act by AdRants, Disney family resorts ads have been running alongside near-porn photos and content at sites such as Egotastic. “Last Fall, some contextually placed Disney ads...
View ArticleToo Much Targeting Ignores Value of Tire-Kickers
TweetPatricia Hursh at SearchEngineLand reminds marketers that neglecting or attempting to avoid prospects early in the buying cycle — those kicking tires but not yet ready for the salesperson’s pitch...
View ArticleNatural Born Clickers and the Rest of Us
TweetA study by Comscore, AOL’s Tacoda and Starcom back in February 2008 showed that 50% of all clicks on banner ads were done by just 6% of Internet users. A repeat of the study, published in October...
View ArticleMaking Ad Targeting Less Creepy
TweetGreat suggestions by Battelle (Searchblog) on improving online ad targeting — both for those who feel stalked and for the stalkers. “As I’ve said a million times, marketing is a conversation. And...
View ArticleIf A Friend Recommends An Ad, You Are More Likely to Pay Attention
TweetSometime in the past year you’ve probably seen an ad in Facebook that lists, at the bottom of the ad, the names of a few of your friends who “liked” it. “Social context,” as Facebook calls it. It...
View ArticleOnline Advertisers Spent 23% More in First Half 2011, But They Continue to...
TweetAccording to the latest from the IAB and PricewaterhouseCoopers, Display-related advertising — which includes banner ads, rich media, digital video and sponsorships — totaled more than $5.5...
View Article